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Our Values

Pei Angela Willimann, founder of Viocap AG & 72k brand

“ 72k not only stands for quality, but also for the brand‘s values: Trustworthy, organic and sustainable.”

Pei Angela Willimann, founder of 72k


Our aim is not to offer a broad range of products dictated by industry trends, but rather a streamlined, carefully developed and tailored premium cosmetics range based on 20 years of biopharmaceutical research.

Personal relationships

We maintain personal relationships with our business partners, producers, and suppliers, focusing on long-term collaboration.

Scienced-based & patented

Our products contain active ingredient formulations based on patents for the unique effects of Artemisia annua, upon which the Artemisia C-08UC Complex® is based. This complex was developed by a research team in Basel, Switzerland with extensive experience in skin and phytoactive substances, particularly focusing on Artemisinin.

Vegan & sustainable

72k stands for vegan, sustainable products that are closely linked to the Swiss Alpine world and its precious herbs and medicinal plants. The preservation of nature is a central concern for us. We are committed to this challenge and spare no effort to be resource efficient, animal friendly and environmentally conscious.


Our range combines medical knowledge with exclusive skincare. It is clinically and dermatologically tested in collaboration with STI (Skin Test Institute Neuchâtel).

Close to Nature

Our natural and organic cosmetics consist of 100% natural and nature-derived substances. In formulating our products, we do not use substances from genetically modified organisms (GMOs), silicones, parabens, microplastics, synthetic fragrances, palm oil, or mineral oils.


We guarantee premium quality – 100% made in Switzerland. We work with qualified partners to ensure that our products are made to strict quality standards.


All products are clinically and dermatologically tested and well tolerated. Natural ingredients and selected, efficient components ensure excellent results.


Our guiding principle is personal, competent, individualized advice and support for our customers in collaboration with scientists, doctors, and skincare specialists.


Trust begins with transparency. That’s why we openly and honestly inform about our ingredients and formulations. We take pride in every reliable quality seal achieved.


Beauty and harmony are the shared ideals our natural cosmetics offer the skin, opening the doors to art and music in human experience. Therefore, we shape the image of the 72k brand with artistic and musical events that strive for these ideals.