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Our Values


Our goal is not a broad product range dictated by industry trends, but rather a streamlined, carefully developed, and tailor-made premium cosmetics based on 20 years of biopharmaceutical research.

Personal Relationships

We maintain personal relationships with our business partners, producers, and suppliers, focusing on long-term collaboration.

Scientifically Founded & Patented

Our products contain active ingredient formulations based on patents for the unique effects of Artemisia annua, upon which the Artemisia C-08UC Complex@ is based. This complex was developed by a research team in Basel with extensive experience in skin and phytoactive substances, particularly focusing on Artemisinin.

Vegan & Sustainable

72k represents vegan, sustainable products closely linked to the Swiss Alpine world and its valuable herbs and medicinal plants. Preserving nature is a central concern for us. With great dedication, we embrace this challenge and spare no effort to be resource-efficient, animal-friendly, and environmentally conscious


Our product range combines medical knowledge with exclusive skincare. It undergoes clinical and dermatological testing in collaboration with the STI (Skin Test Institute Neuchåtel).

Close to Nature

Our natural and organic cosmetics consist of 100% natural and nature-derived substances. In formulating our products, we do not use substances from genetically modified organisms (GMOs), silicones, parabens, microplastics, synthetic fragrances, palm oil, or mineral oils.


We guarantee premium quality—100% made in Switzerland. Collaborating with qualified production companies ensures production according to strictly defined quality standards. Compatible: All products are clinically and dermatologically tested and well-tolerated. Natural ingredients and selected, efficient components ensure excellent results.


Our guiding principle is personal, competent, individualized advice and support for our customers in collaboration with scientists, doctors, and skincare specialists.


Trust begins with transparency. That's why we openly and honestly inform about our ingredients and formulations. We take pride in every reliable quality seal achieved.


Beauty and harmony are the shared ideals our natural cosmetics offer the skin, opening the doors to art and music in human experience. Therefore, we shape the image of the 72k brand with artistic and musical events that strive for these ideals.